Measuring affinity

At The Affinity Partnership we set about finding a way to measure your brand’s Intimacy Quotient™. What we developed was a completely new analytical tool. If we were to get scientific about it, we’d call it a non-linear contextual behavioural model with statistical significance. But we call it Affinity IQ™.

It’s the result of ten years of research at the University of Sydney, combined with the hard won lessons from a career in marketing.

Affinity IQ measures the connection between people and things, be it brands, services or programs, and identifies what needs to change in order to enhance that connection.

Behavioural analytics delivers real world insights. From these we are able to build strategies and tactics that don’t just boost awareness; they boost sales.

… more: why IQ is different