Testimonials

“Our company was the first commercial user of the Affinity IQ research model when in 1999 we made the difficult but necessary decision to change the name of the well known and long established publication ‘Modern Medicine’ to ‘Medicine Today’

The research model provided us with a unique insight into the attitudes of our advertisers and their likely response to our decision to change the brand name of this respected medical journal – a decision that was not without considerable risk.

We subsequently used the model to delve into the attitudes of our readers to test the strength of the new name. We conducted other research simultaneously but this failed to reveal anywhere near the useful information that flowed from the Affinity IQ model.

We continue to use the Affinity IQ research on a regular basis. It is easy to understand and a clear and detailed strategy automatically follows from its revelations. This is market intelligence at its best.”

Tony Scott
Publisher and Managing Director
Medical Communications Pty Limited

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